Visual Cues Can Enhance Your Content


Content can be more than just words on a page. Infographics are engaging and expressive with little to no words, allowing viewers to easily understand your message without having to read a whitepaper or press release. How can you transfer your content to a new medium? First, you should decide why you need an infographic. Would your content be best expressed using visual cues? Also, edit your content so it won’t be overwhelming visually for viewers. Teaming up with a designer can make all the difference when transitioning words to graphics. See more tips here:

Three Ways to Build Your Brand Using Social Media

Social media is an expected component of today’s marketing plans. It has changed the world in countless ways. People have the opportunity to have an equal voice and instant access to a vast number of followers, friends and friends of followers & friends, etc. So, based on the reach social media can enjoy, how does one take advantage of the incredible opportunities afforded in this space to build your brand?

    1. Think before you leap!

Without a focused plan and a set of goals, jumping on the social media bandwagon will likely result in disaster and disappointment. Plan your work and work your plan. What goals do you want to achieve by embracing social media? Is it a platform for your customer service to shine? A means to drive sales? Are you looking to identify brand advocates so they can help you extend your brand? Once you have your goals identified and in place, only then can you plan out your social media strategy.

    2. Determine your online brand personality

How do you want to be perceived in the social world? If you have a logo & a website, you already have a “brand” but now you need a social media voice to match that brand personality.

So consider the following:

Articulate your value. Your mission. How you compare with your competition

Be sure you’re online and offline visual style & brand identity remain consistent. Don’t use different imagery or colors. That will delude & confuse your intended audience.

Be aware of the tone (your voice) used when using different social media tools. Facebook & Twitter are less formal that LinkedIn per se.

    3. Decide which social media platforms are right for your business

Google+, Pinterest, Facebook, Twitter & LinkedIn are the most popular platforms but be sure to identify which ones are used by which target markets (Baby Boomers, Milleniums, Gen-X-ers , etc.). Apply the same decision making here that you did in Tip 1. Align the platform with goal (Pinterest or Facebook for videos: Twitter for customer-related communications). Remember, maintaining a presence on social media takes time and scheduling so figure out which platforms suit your company and best address the needs of your customers.

Teradata Applications

Cynthia provides an excellent standard of work, offering out-of-the-box solutions and guidance on a number of projects where we have worked together. Her attention to detail, creativity and ability to work with multiple publics for our recent users’ conference were invaluable in enriching our audience’s experience.

IMM Solutions Manager, Teradata Applications


Jenny Le – WebSubstance

portrait-michael-pettigrew-jenny-le-35Jenny is responsible for graphic design, corporate identity, business development and client relations. She delights WebSubstance clients with her creativity and can-do attitude.

Although she majored in Marketing/Market Research, Jenny has always been fascinated with design. As a 8th grader growing up in Montreal, Quebec, Jenny designed and sewed custom purses for her friends for $3 each.

In addition to her passion for fantasy stories, Jenny loves playing tennis during her spare time. She is mom to daughter Chloe as well as to two dogs and a cat.

  • Good marketing makes the company look smart. Great marketing makes the customer feel smart.

    -Joe Chernov
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