The BlackBear Group, LLC is in the business of marketing, providing a variety of services that fit under the marketing umbrella. From marketing strategy and planning, go-to-market strategies and product launches to branding, PR and marketing communication tactics, we have the professionals who can assist you or even manage the initiative for you.

So, What is Marketing?

In a nutshell, marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand.The oldest – and perhaps simplest and most natural form of marketing – is ‘word of mouth’ (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. The main purpose of marketing is to increase sales of one’s products or services and therefore the profits of the company. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product’s value to the customer.

Our Focus

While there are literally dozens of tactics and techniques that fall under the term “marketing” we focus on the following areas where we have the most experience and can add the most professional value. They include:


Traditional marketing including  Marketing Strategy and Marketing Planning


Brand Development or Brand Management


Current Marketing Plans or Programs ,Websites


Design, build, SEO, Google Analytics


Use of Graphic design , Branding + Content Messaging

Marketing Communications

PR, Communications Plans, Collateral, Content writing

Market Research

Primary, Secondary, Audits and Surveys

Social Media

Strategy, Facebook, LinkedIn, etc.

  • The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

    - Peter Drucker
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