Websites & Social Media
In this age of the digital native, most everyone who has a business has a website, blog or e-commerce site. After the initial meeting or conversation with a potential client, they will typically gravitate to your business website to “check you out.” A lot has changed in the past few years so it’s more important than ever to have a fresh & inviting site.
We focus on building sites that draw traffic (using current SEO tactics) in and keep the viewer on the site thus influencing sales. We make sure the site is responsive so it automatically adapts to whatever device; be it smart phones, tablets, PC’s or desktops. Furthermore, we can customize any template for you and work in a Customer Management System (CMS) environment so you can take over your updates & changes when or if you desire …. Or we can do the updating for you.
- Search Engine Optimization– optimizing strategic content and building links to increase rankings, enabling our clients to achieve Page One rankings on major search engines.
- Keyword research – unveils valuable search terms, which are tracked and available to our clients using user-friendly website analytics.
Social media marketing is the process of gaining website traffic or attention through social media sites and tools.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks We can set up your “pages” and then have you provide the content or we can develop a social media strategy and calendar and write the content for you. Because the social media sites are tied to your website, we provide an analysis of what’s working and what’s not so adjustments can be made. When a clear social media plan is developed and executed the underlying messages spreads from user to user and normally resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself These include the most popular sites and social media tools:
- Blog Posts
- Google Analytics
- Google Ad Words